Earlier in the month, Chance the Rapper took to Twitter to praise his girlfriend in the Chicago MC’s viral #SoGoneChallenge video, a freestyle to the production of Monica’s 2003 hit single “So Gone,” which is now seeing a boost in sales, Forbes reports.
Apple Music confirms that streams for “So Gone” shot up by 233% with a sales increase of over 400% since the day (August 10) Chance shared the viral video, which was retweeted more than 240,000 and garnered over 318,000 likes.
Spotify reports that streams for the Missy Elliot-produced single have increased by 129% on their platform.
Over 2 million Twitter users have participated in the #SoGoneChallenge, which calls for participants to freestyle over Monica‘s “So Gone” cut off her After The Storm album. The Atlanta singer jumped in on the challenge herself with a video posted to her Instagram.
AD LOADING...
Kevin Hart, Dwayne Wade, Keke Palmer and Damian Lillard among millions of other Twitter users also have joined in on the freestyle fun so far.
Check out a few of the #SoGoneChallenge posts, including Monica‘s, below.
