Bad Boy went from a roster of talent like Biggie and Ma$e in the 90’s to a roster of… well, Making the Band R&B singers. In 2006, label head Diddy is vowing to change all that and hopes to bring Bad Boy Records back to prominence.
”Right now, our focus is breaking new talent, new artists,” he tells MTV.com. ”The future of the label is, we’re gonna take it spin by spin, single by single, album by album make sure we rebuild the empire in the right way. We’re honest with ourselves that we have not performed at the level that we’re supposed to perform at, for champions. We’re like the New York Yankees and we should get judged on that. If we don’t win the World Series, that’s a failure to us. And so that’s the way we’re doing it — but we’re not doing a lot of talking, we’re doing a lot of action.”
The labels latest release, a posthumous album from The Notorious B.I.G. titled Duets: The Final Chapter is currently at the three spot on Billboard’sTop R&B/Hip-Hop Albums chart.
Diddy may ride this wave and release an album of his own this year.
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I’m in the studio right now, making my album,” he said. “I’m in the studio with Pharrell, with Kanye, with Timbaland, Jay-Z, Nas. It’s coming along real ill. I’m loving it. [Producer] Mario Winans, my whole Hit Men crew, we’re on it. I’m about to go out to L.A. and rock with Will.I.Am for a minute. I’ve been really taking my time with this album and trying to do something different than I’ve done musically before.
Diddy also assures fans and critics that he has ”some of the craziest, sickest tracks that are out there on the marketplace today.”
Other Bad Boy releases for 2006 will come from B5, 8Ball and MJG, Ness from the original Making the Band and others. No release dates have been announced.
Source: MTV.com. Billboard.com
