Bay area veteran E-40 is ready to step back into the public eye with some help from producer Lil Jon. 40’s 12th release, My Ghetto Report Card will reintroduce the world to the “Hyphy movement.”
The lead single, Tell Me When features another Bay area mainstay, Keak da Sneak. When the video hits airwaves, hip hop fans across the country will get a small taste of how things are done in Northern California.
“Hyphy music is like Crunk, but in a more up-tempo way”40 says of style. “The culture is a way of life for Bay kids. We got the side shows, the muscle cars, we ghost ride the whip, we got the invisible driving, the music, the go dumb get stupid dances, we just actin’ a fool expressing ourselves.You’ve got to see it to believe it.”
Thousands of fans and rappers came out for the video shoot. Among the attendees were members of Lil Jon’s BME Click including Lil Scrappy, Bohagon and The King of Crunk himself. There were also a number of Bay area emcees present as well.
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“We were smokin’ up the block, turning donuts and figure 8’s. We had the hyphy train crackin.’ Just imagine 300 cars riding back to back after a party with every car, van, camper or truck with all they doors open, shakin’ their dreads, showing their grill, sporting stunna shade glasses, dancing on top of the roofs and hoods of the whip, campaigning like the president, like a big parade. It’s just a whole bunch of super energy,” he says of the scene.
”You gotta see it!”
My Ghetto Report Card features production from Lil’ Jon, Kanye West, Rick Rock, E-40’s son Droop-e of the Pharmasuticles, Bosko, and Studio Tone. 40 also collaborates with Lil’ Scrappy, Bohagon, Mike Jones, Juelz Santana, Turf Talk, B-Legit, The Federation, 8Ball and UGK.
In addition to the album, a special DVD documentary on the hyphy movement will be included as well.
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The album hits store shelves in March.
