They’ve tried rapping in their commercials, they tried getting Phat Farm, Sean John or Roc-a-wear to make their uniforms. They even tried to pay rappers to name drop Big Mac’s in their lyrics for a reported $5 per radio play. According to Media Guardian in the UK, McD’s has given up this ill-fated strategy…

Topps has teamed up with Jay-Z to bring you Jay’s very own rookie card. In this year’s basketball card set, Jay-Z will be featured with a rookie card, a relic card and an autographed card. Jigga will even appear on the boxes with fellow Reebok man Allen Iverson

It has been some four years since their seminal debut on then upstart Definitive Jux records. A lot has happened since The Cold Vein, plenty of break up rumors, solo albums on different labels and DJX growing into an indy powerhouse. According to hiphopsite, Can Ox is staying on for the ride. Even better, El-P will once again man the boards for the LP, which is slated for an ’06 release…