Reacting to Nipsey Hussle’s $100 mixtape Crenshaw in a clip that premiered as a part of Friday’s (September 19) DX Daily, Fashawn shrugged off the possibility of a similar release format for his own material.
“My fans are people who need my music, [they] can’t afford a fucking hundred dollar album,” he said. “And I would never do that to my consumers. I want my music to reach everyone and however I can make that feasible I’ll do it. I’ll never give you 12 tracks for a hundred dollars. I mean, I’m giving you mixtapes for free for God’s sake with twenty, thirty tracks on it. That’s just me. I’m cut from that cloth and I come from that era. Shout out to everyone who’s on the brink of being innovative and shifting the game, that’s cool. I salute that.”
The clip premiered in a DX Daily about the viability of million dollar albums in Hip Hop, pointing primarily to Wu-Tang Clan and Bone thugs-n-harmony’s current plans to shop their respective group albums to the highest bidder. Last October, Nipsey Hussle announced the release of his Crenshaw mixtape would be accompanied by a run of a 1,000 CD’s priced at $100 each.
“I’m more or less focused on fully serving the ones that have connected already,” he said at the time. “That being said, it’s a value over volume thing…If I’m goin’ to offer a product made with no compromise or concession to the platforms (radio, A&R, opinion, label bias), then the way we sell has to change. Hence PROUD2PAY.”
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Days later, Hussle announced that he’d made $100,000 from the promotion.
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