With record companies constantly looking for ways to keep people buying albums rather than downloading them, the folks at Shady have come up with an excellent incentive.

The first 500,000 copies of Obie Trice’s debut “Cheers” will possibly contain a ‘golden ticket.’ If you get one of the three tickets then you win quite the prize. The ticket holders will be headed to the studio with Eminem in his private studio at his home in Michigan.

“Everybody’s always doing the same shit with their records,” said Obie. “Buy my album, get a DVD, get a free poster, get a piece of my toilet seat. fuck all that shit. When I was a kid I would have given a nut to win something like this.” The album drops September 23rd.