Lil Jon’ & The East Side Boyz recently shot their latest video, “Play No Games.” The video which was co-directed by Lil Jon and Rachel Watanabe-Batton, features Fat Joe and Trick Daddy. “Play No Games” is the second single from Lil Jon & The East Side Boyz’ fourth album, “Kings of Crunk.”
This was Lil’ Jon’s first time in the directors chair, “When I¹m making beats I know what folks want to nod their head and act crazy to…but as a director I wanted to bring that Crunk energy to the TV and a frat house party was the perfect fit.”
“Play No Games” was shot in an eight-bedroom house in Miami that was converted into a rush party for the fictional Omega East Side Fraternity. The video attempts to emulate the outrageous antics of Greek culture movies like “Animal House” and “School Daze” with reenactments of the “Girls Gone Wild” series.
