At a press conference in New York City the Hip-hop Action Summit Network and Russell Simmons called for the boycott of Pepsi and other Pepsico products. The movement comes in retaliation to Pepsi’s action as of late. After the tirade by Bill O’Reilly late in the summer, Pepsi dropped Ludicris from their aid campaign. His obscene language was listed as one of the reasons for his dismissal.
As many of you surely noticed, Pepsi aired a new commercial during the Superbowl featuring The Osbournes, who possess some of the foulest mouths this side of cell block 4. The “Campaign For Respect” comes after the HSAN attempted to settle the situation with Pepsi on numerous occasions. Pepsi has been unwilling to compromise.
The HSAN has said that the campaign will continue until Pepsi meets a number of requirements to remedy the situation:
1. Issue a public apology to Ludacris and the hip-hop community
2. Make a $5 million charitable contribution to The Ludacris Foundation, a non-profit organization created to help young people achieve their dreams through the encouragement of “Principles of Success.”
3. Reinstate Ludacris Pepsi commercial advertisement
