DJ Envy has taken his car show rivalry with Rick Ross up a notch by pulling the MMG mogul’s longtime foe, 50 Cent, into the feud.
Following several exchanges on social media over their competing car shows in the coming weeks, The Breakfast Club co-host attempted to rile up Rozay on Sunday night (May 21) by posting a photo of him hanging out with his good friend Fif at a restaurant.
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In his Instagram caption, Envy quoted Drake’s sneering verse from Rick Ross’ 2012 hit “Stay Schemin'” while reclaiming the Florida rapper’s “Beige Rage” insult as a hashtag.
“It bothers me when the gods get to acting like the broads, Guess every team doesn’t come complete with n-ggas like ours, That’s why I see no need to compete with n-ggas like y’all,” he wrote. “[Queens Get The Money] @bransoncognac @lecheminduroi @50cent #CarShowSeason #BeigeRage.”
DJ Envy’s post was met with mixed reactions, though, as some fans dismissed it as a “soft move.”
“He needed back up [crying face emojis] soft lightskin move,” one person wrote in the comments section, while another put: “Ross ain’t never backed down from 50 [crying face emojis] go get someone else.”
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Others, however, were left eagerly awaiting a response from Rick Ross. “Wait til Ross wake up, he gonna drive them cars around that yard in circles all day talking shit,” read one comment.
The pair’s spat began last week when Ross declared during an appearance on N.O.R.E. and DJ EFN’s Drink Champs that Envy “was never on my level” when it comes to hosting car shows.
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He seemingly further shaded the radio host by deriding other car shows that are attended by domestic vehicle owners only and where winners are awarded “the $50 plastic trophy.”
DJ Envy fired back on The Breakfast Club days later by mocking Rozay’s permit issues regarding his second annual car show, which is set to take place on June 3 at his sprawling Promise Land estate in Fayeteville, Georgia.
“My car show in Memphis is still going down at the same venue, same place,” Envy said with a smirk while plugging his own upcoming car shows. “It is May 28th in Memphis. We’re going to have cars from Young Dolph, 50 Cent, Key Glock and myself.
“And then Houston, we doing it at the same venue — we not moving — at the NRG Stadium as well. The ‘Drive Your Dreams’ Car Show, Father’s Day weekend.”
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After catching wind of his response, Ross applied pressure on Envy to donate all the proceeds from his Memphis car show to Young Dolph’s family while warning him to “bow down, beige boy.”
The Queens, New York native hit back by digging up a story from 2019 about Rick Ross renting out his Georgia mansion on Airbnb, while also calling the majority of the vehicles at his car show “trash.”
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Things became even more personal when Rozay dragged Envy’s family into the feud, requesting his girlfriend and children clean his swimming pool.
“DJ Envious, you my cupcake. I’m not gon’ mop this ’til you mop my floors,” he taunted in a series of Instagram Story videos. “You’ve been a great co-host on the Charlamagne Tha God show. You can come and mop my floors. Mop this marble out of respect.”
He continued: “You just gave me a good idea. I just told the people who are coming to clean up my pool to hold on ’cause I said Envy and his seven sons can come over here, y’all can handle this pool for the pool party, July 2nd.
“And Envy, out of respect and love for you, that part of the pool, I’m saving that just for yo girlfriend and her lil’ baddies. DJ Envious, you just started a pool cleaning service. ‘Cause you got a job, you work. I’m kinda confused — you talking to a boss and you got a job that you gotta report to. Don’t get fired by that white man!”
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As for Rick Ross and 50 Cent, things have cooled off since their beef reached fever pitch in the late 2000s, but the pair still find time to throw jabs at each other every now and again.
Most recently, the Richer Than I Ever Been rapper took aim at Fif in 2021 by sarcastically congratulating him on his reported earnings from his hit STARZ series, BMF.
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“Man, I saw the first [episode]. I was just trying to support the homie Meech, the n-ggas in the street,” he told GQ when asked about the show. “I could put [my issues with 50] to the side. I know he may have made a quarter million off the whole season. I’m happy he made that quarter.
“Make sure you put all these details in. I’ll never let you interview me again if you take that out. Keep it. But, look I know he made $250K off the whole season, and that’s good. Tell him I said, ‘Congratulations.’”