Who would have thought that ideas, releases, frustrations, accomplishments could be so captivating in under 140 characters? Since it’s debut a decade ago, Twitter redefined communication with the masses. There isn’t an artist, mover and shaker without one and for good reason. Careers can launch and be put to a halt through the social network. Post the right thing and gain the right followers or move people the wrong way with a Tweet and fade into relative obscurity. Those unconcerned with the Twitterverse can check here through our weekly feature “Tweets Is Watching.” We’ve filtered the top tweets and consolidated all the week’s events into one convenient feed so you don’t have to.

This week, Kid Cudi shares new music featuring Pharrell at Trillectro Music Festival, YG throws it back with merch from 2004, and Chance The Rapper celebrates with his manager.

TDE President Says Zay’s Album Is Only The Beginning

We’re ready for more.

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Don’t Compare Kamaiyah To Nicki Minaj

No more press for Kamaiyah?

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Kanye West Loves McDonalds

What she order, fish filet?

YG Throw It Back With Merch From 2004

Baby daddy.

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Joe Budden Gets Surprise From His Girl On His Birthday

As he turns 36 years old on August 31.

Metro Boomin Puts Out Music For His Fans

No discriminating.

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Ab-Soul Shares The Essentials To Life

All you need.

Chance The Rapper Celebrating With His Manager

At the MTV Video Music Awards.

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Isaiah Rashad Deletes Tweets

Guilty.

Kid Cudi Shares New Music At Trillectro Music Festival

At the Trillectro Music Festival, Kid Cudi shares a new track produced by Pharrell. The fans were satisfied.

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Lil Wayne Was Lit For Lil Weezyana Fest

Lil Wayne throws another successful Lil Weezyana Fest in his hometown of New Orleans, featuring 2 Chainz, Partners N Crime, Mystikal, Yo Gotti, and a surprise visit from Chris Brown.